Hola!
I’m Alejandro Escandon Olmedo — a digital consultant, ski coach, and entrepreneur in Davos, Switzerland.
My passion lies at the intersection of business transformation, technology, and human experiences.
Whether I’m helping companies navigate digital change, guiding skiers down alpine slopes, or designing ventures that bring people together, my focus is always the same:
creating positive impact with clarity, precision, and
a touch of adventure.
Business Consultant
I’m passionate about helping organizations
evolve in the digital age through
strategic consulting and innovative solutions.
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At Horizon CX, we work with small, medium, and large companies to drive success through:
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Salesforce implementation and optimization.
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Digital transformation in Sales, Marketing & Operations.
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Artificial Intelligence solutions that unlock new growth.
Our approach blends strategy and technology to deliver measurable results — helping businesses not just keep up with change, but lead it.
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Pic: Dolomites in Summer 2020
​By March 2025, I officially registered Escandon Olmedo Business Consulting.
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This marks the beginning of my journey as an entrepreneur.
If there’s one thing Davos taught me, it’s that even the steepest slopes can be tackled — with the right strategy and a little momentum. 🎿
Picture: Somewhere between Kronplatz and Alta Badia, called S. Viglio.
The quality of the World Cup black slopes!
Executive Coach
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I am currently enrolled in the IMD Executive Coaching Certificate program (September–April), one of the world’s leading executive education programs.
This journey is preparing me to apply for the
ICF Associate Certified Coach (ACC) accreditation
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My coaching approach is shaped by:
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IMD’s world-class methodology for leadership development.
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The ICF framework of ethics and competencies.
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A personal belief that real growth happens at the intersection of clarity, challenge, and connection.
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Pic: AI Agents, Salesforce 2025
Education
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During the last two years, I’ve focused on sharpening my skills with professional certifications from world-class institutions.
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📜 Certifications & Programs:
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Artificial Intelligence Associate & Ranger Status – Salesforce
Artificial Intelligence for Business – University of Pennsylvania
AI Essentials – Google
Sales Operations Specialist – Salesforce
Project Management – Google
Oxford Private Markets Investment Programme – University of Oxford
Pic: Best Surfing ever!Maldives 2019
2012-2013
Master's Degree in Finance & Accounting
Centro de Estudios Financieros
Advanced skills in financial reporting, valuation, modeling, tax planning, treasury and Investments.
2010-2011
Master's Degree in Alternative Investments
Instituto BME
Investment strategies, Derivatives, Commodities, Real Estate, Private Equity and Hedge Funds.
2003-2009
Bachelor's degree in Marketing
ESIC Business School
Strategic marketing, digital innovation, and business management.
Marketing Plans, Business Plans.
Pic: My first bike Downhill day in Davos May 2021, Meierhöfer Trail.
Professional Experience
2025 Horizon CX
Madrid, Spain
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2020 - 2024 Bank Julius Baer & Co. Ltd.
Zurich, Switzerland
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2015 - 2019 Banco Santander Internacional S.A.
Geneva, Switzerland
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2014 - 2015 Bedrock Group Multi-Family Office (BRT SA)
Geneva, Switzerland
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2011 - 2014 Vetusta Group S.A.
Geneva, Switzerland
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2007 - 2011 Banco Santander S.A.
Madrid, Spain
Pic: Interbancario 2024, Kranjka Gora
Welcome to my skiing coaching journey!
Since December 2021, I’ve been thrilled to be part of the
Swiss Ski School Davos SSD.
I have coached for over 500 hours with international
private clients, families,
international private schools, and corporates.
This exhilarating experience has fueled my passion for skiing, and I'm excited to share my love for the slopes with even more people.
Join me as we carve unforgettable memories on the mountain!
Pic: Those days at Davos Ski School, 2022
